The objective of the social media campaign is variant depend on the need of the company. As the case study, Kandarpa Ubud has only 350 followers and has no idea how to market itself. It is all started at the pandemic period on September 2020 and during those time, Kandarpa Ubud cannot sell even one room online or offline. So, we consistently market Kandarpa Ubud from Instagram with interesting content and promo, as well as Instagram ads. Now Kandarpa has more than 4500 followers. We also received more direct booking from Instagram during the pandemic period compared to booking from OTA (Online Travel Agent). And now, Kandarpa Ubud has in average 70% occupancy on weekdays and 90% occupancy on weekend.